A line in the sand.

In 2007 we said ‘no’ to additives in our beer and drew a line with four ingredients.

Barley, water, yeast and a new variety of hop called Pacific Jade that was developed exclusively for Steinlager Pure – all sourced from the finest place on earth, New Zealand.

It was a stake in the ground to stand for the things that matter to us most, and a poke of a stick at the things that don’t.

Steinlager Pure uses a selection of New Zealand’s finest hops, including a new variety called Pacific Jade, specially commissioned by Steinlager. Pacific Jade delivers a smooth, refreshing flavour designed to appeal to a new generation of premium beer drinkers.

The Nelson Sauvin Hop creates a clean natural fresh taste, and with no additives and preservatives, Steinlager Pure is perfectly balanced from the light New Zealand hop nose to the crisp clean finish. With a smooth easy drinking taste, Steinlager Pure is perfectly matched with seafood and is a great mouth cleanser for dishes like a curry.

Steinlager, in all its guises, regularly pops up in competitions, proving why it’s a go-to beer for so many kiwis. “Light, bright and well-structured. ” Said judges.

New Zealand’s Finest.