New Zealand has a way of growing champions. There must be something in the soil. And the best part? There’s a new crop every year.
Steinlager holds one of the longest standing sponsorship relationships in NZ sporting history. We are proud to back the All Blacks as they represent the country on the world stage in true greatness.
Steinlager has been with the All Blacks team since 1986. Between 1994 and 1998 Steinlager even secured the treasured position of having its logo emblazoned on the right breast of the coveted black jersey.
Legacy meets lifestyle. Two of New Zealand’s Finest. Steinlager x Huffer Collection.
Copyright 2025 © Steinlager
