We are announcing a recall of Steinlager Ultra Low Carb 24-packs which may contain incorrectly labelled product inside.  

If you have a clear bottle labelled Steinlager Alcohol Free, it is not alcohol free. Steinlager Alcohol Free* is only sold in green bottles not clear bottles. 

We have identified through a consumer complaint, an error in a production run resulting in clear bottles containing Steinlager Ultra Low Carb beer (ABV 4.2%) incorrectly labelled as Steinlager Alcohol Free, being sold in Steinlager Ultra Low Carb 24-packs. Cases may contain a mix of clear bottles with labels for both products. 

It is very important to emphasise that populations and persons who should not consume alcohol, should not consume this product. 

Anyone who may have consumed this product and is concerned about their health, should consult their health care professional. For advice on who should not consume alcohol refer to alcohol.org.nz or if you are unsure, consult your health care professional. 

Through a nationwide recall procedure, we are working with the food safety authorities and retailers to remove impacted product from the market as a priority. 

The affected product can be identified by a Steinlager Alcohol Free front label displayed on a clear bottle and the best before date 21/10/2026 on the bottle above the label. The product correctly displays a Steinlager Ultra Low Carb back label with a pregnancy warning label, not for minors message, and the correct standard drinks. Steinlager Alcohol Free is only sold in green bottles not clear bottles.  

We are recalling all 2,538 cases (24-packs only) of the potentially affected product.  

Consumers can contact LION directly on 0800 835 554 and we will reimburse them.

We are working with customers to recall the product in any retail stores including supermarkets and liquor stores as well as wholesalers and hospitality venues.  

Consumer safety is our highest priority and we want to sincerely apologise to our customers and consumers for any distress or concern caused.

We will be conducting a full investigation to identify how this error occurred and will be putting steps and processes to ensure it does not happen again.