You can’t improve perfection. Says who?

Certainly not the Japanese.

Take the British Motorcycle as a case in point. Perfect in every way until Soichiro Honda got his hands on it.

Or Akaroa salmon. Perfect poached, until the Japanese sashimi chefs taught us how not to cook it.

Or New Zealand’s finest beer. The Japanese had devised a technique called ‘dry brewing’ that created a crisper, dryer taste.

A collaboration between Japanese brew masters’ ‘in’ and the ‘yo’ of New Zealand’s finest ingredients created a beer that some might say was beyond perfection.

New Zealand’s Finest.