New Zealand’s Finest is going circular. We’re trialing a new returnable bottle and crate system- your favourite beer, now in a 12x330ml swappa crate, designed to be returned, reused, and enjoyed again and again.
To protect this incredible place we get to call home, we know we need to change how we use resources. That’s why we’re reinventing the iconic swappa crate – with Steinlager Returnables.
A returnable crate, made for today.
We’re running our trial across 48 Super Liquor stores across Auckland, from Wellsford to Pukekohe. And with your support, we can prove the case for reusable bottles and crates, with the plan to take them nationwide.
By picking up a crate of Returnables, you’ll save money, cut waste, lower emissions, and support a circular future – all while enjoying one of New Zealand’s Finest beers.
To protect this incredible place we get to call home, we know we need to change how we use resources. That’s why we’re reinventing the iconic swappa crate – with Steinlager Returnables.
A returnable crate, made for today.
We’re running a trial across 46 Super Liquor stores across Auckland, from Warkworth to Pukekohe. And with your support, we can prove the case for reusable bottles and crates, with the plan to take them nationwide.
By picking up a crate of returnables, you’ll save money, cut waste, lower emissions, and support a circular future – all while enjoying one of New Zealand’s Finest beers.
It’s our new deposit-free system where you can borrow Steinlager Classic bottles in reusable crates, enjoy your beers, and return them later- helping us all cut down on waste and protect the places we love.
Simple as:
Every crate has a barcode, so we can keep track- no deposit, no stress.
There’s no deposit or upfront cost. You just borrow the crate and bring it back when you’re done. Easy.
You can borrow up to two (2) crates at a time- that keeps it fair for everyone keen to get involved.
We recommend returning your crate within two to three weeks to help keep the cycle flowing smoothly.
During the trial, we really appreciate it if you bring back full crates with empty bottles – it helps us reuse and clean them efficiently. But we know this is a new ritual, some might accidentally end up in the recycling, which isn’t the end of the world, so as long as your crate comes back, you won’t be penalised. Every return counts.
To any participating Super Liquor store in Auckland during the trial. Just scan your crate at checkout, drop it off, and you’re good to go.
No stress- you won’t be charged. But returning helps us keep the system circular and sustainable. Plus, you’ll go in the draw for monthly rewards.
Head to our store locator below for the latest list of Super Liquor sites. We’re adding more as the trial grows.
Reusable bottles are nothing new, in fact Swappa crates have been circulating in NZ for over 100 years. Sometimes the old way is the best way, eh? But we thought it was time to give them a refresh- with a 330ml bottle.
We also know our environment is everything- it’s what makes our beer great too. Our land grows our hops and barley, and our waterways feed our brewing tanks. By choosing Returnables, you’re helping cut waste, reduce emissions to do our part for our climate and people, move toward true circularity and keep New Zealand at its finest. This is about doing what’s right for New Zealand in the long term.
Aside from a cleaner planet, you’ll go into our monthly prize draw for Steinlager gear, Prezzy cards, and other good stuff.
Return. Reuse. Reward.
The Steinlager Returnables programme is a limited trial operated by Lion NZ Limited (‘Lion’) under the Steinlager brand. The aim is to test a circular, deposit-free system for Steinlager 330 ml × 12 bottles and crates.
Open to New Zealand residents aged 18 years and over. Participation is voluntary and free. By taking part, you agree to these Terms & Conditions.
No deposit is required. Each participant may borrow up to two (2) crates at a time. When borrowing, provide your name and mobile number to record your borrow. Crates remain the property of Lion NZ Limited.
Return to any participating store within 2–3 weeks if possible. Scan your crate at the kiosk or hand to store staff to complete return. No penalty for non-return, but ongoing participation may be restricted for overdue crates.
Every return = automatic entry into the monthly draw. Prizes vary monthly and aren’t transferable or redeemable for cash. Winners will be notified via the mobile number provided. Lion’s decision is final.
Your personal data (name, mobile number, borrow/return history) will be used only for programme administration and communication. Handled in accordance with the Lion Privacy Policy at www.lionco.com/privacy.
Lion NZ Limited isn’t responsible for any loss, damage, or injury related to this programme, except as required by law. Participation is at your own risk.
Lion NZ Limited may update, pause, or end the trial at any time. Any changes will be shared via participating stores or the Steinlager website.
