THE DIVE.

The Steinlager Pure 102m Deep Dive is a world record attempt by Kiwi freediver William Trubridge.

The dive will take place on the 3rd of December at Deans Blue Hole in The Bahamas and will be broadcast to the nation on TV One's Breakfast, giving a previously unseen sport and relatively unknown New Zealand hero a national audience for the first time ever.

Watch as William makes world history, pushing the limits of physical and mental endurance to break his own 'constant weight no fins' world record by diving to 102m on a single breath.

Seen by many as the purest form of freediving, 'constant weight no fins' means William will use nothing but his own body and mind to go to a depth no unassisted human has ever been before. Pushing the boundaries of what's humanly possible, combating pressures that would crush a soccer ball to the size of a tennis ball, and remaining calm despite the overwhelming urge to breath in, all to retrieve a small Velcro tag 102 metres under the surface of the ocean.

Don't miss out on watching history in the making.

GET A REMINDER WHEN THE DIVE HAPPENS

WILLIAM TRUBRIDGE.

William Trubridge is a world champion, 15x world record holding freediver from New Zealand.

William holds the world record in the free immersion and the constant weight without fin disciplines, and was the first to break the 100m barrier unassisted.

Although he is one of New Zealand's most successful sportsmen he's relatively unknown, even within New Zealand mostly due to Freediving being the most inaccessible spectator sports you can partake in - until now.

 

William's World Records

2007
  • 81 m (265.74 ft) Constant Weight without fins, 9 Apr
  • 82 m (269.02 ft) Constant Weight without fins, 11 Apr
2008
  • 84 m (275.59 ft) Constant Weight without fins, 4 Apr
  • 107 m (351.04 ft) Free Immersion, 8 Apr
  • 86 m (282.15 ft) Constant Weight without fins, 10 Apr
  • 108 m (354.33 ft) Free Immersion, 11 Apr
2009
  • 88 m (288.71 ft) Constant Weight without fins, 10 Apr
  • 90 m (295.27 ft) Constant Weight without fins, 3 Dec
  • 92 m (301.83 ft) Constant Weight without fins, 19 Apr
2010
  • 116 m (380.57 ft) Free Immersion, 22 Apr
  • 95 m (311.67 ft) Constant Weight without fins, 26 Apr
  • 96 m (314.96 ft) Constant Weight without fins, 10 Dec
  • 100 m (328.08 ft) Constant Weight without fins, 14 Dec
  • 101 m (331.36 ft) Constant Weight without fins, 16 Dec
2011
  • 121 m (396.98 ft) Free Immersion, 10 Apr

 

FIND OUT MORE ABOUT WILLIAM:

www.facebook.com/williamtrubridge

williamtrubridge.com

DEAN’s BLUE HOLE.

Dean's Blue Hole is the world's deepest known blue hole. It plunges 202 metres in a bay west of Clarence Town on Long Island, situated in The Bahamas.

Dean's Blue Hole is where William lives and trains and where he will defy the expectations of the world and Mother Nature in his 102m Deep dive world record attempt.

Deans Blue Hole is feared by the local people who tell numerous myths, which have been shared down through generations, from man-eating fish to waterspouts that suck swimmers down into the hole.

A blue hole is a term for a water-filled sinkhole. The maximum depth of most other known blue holes and sinkholes is 110 metres, which makes the 202 metre depth of Deans Blue Hole quite exceptional. Deans Blue Hole is roughly circular at the surface with a diameter ranging from 25 to 35 metres. After descending 20 metres the hole widens considerably into a cavern with a diameter of 100 metres.

A PURE PARTNERSHIP.

Steinlager Pure and William Trubridge.

When we decided to take on a new sponsorship for Steinlager Pure we wanted to find a Kiwi who not only matched Steinlager's spirit of defiance but also fitted with Steinlager Pure's brand values of purity and simplicity.

World Champion New Zealand freediver William Trubridge was the perfect fit. He's an amazing New Zealander doing outstanding things on a world stage, he epitomises the indomitable Kiwi spirit and his pursuit for purity has uncanny parallels with Steinlager Pure's own - no unnecessary ingredients, just absolute simplicity at its best, from the world's purest place.

On December the 3rd we are taking the sport of freediving to a whole new audience by bringing it out of the depths and turning it into a spectator sport for the first time ever. Finally giving William Trubridge the recognition that he deserves and an entire country to cheer him on.

Steinlager's history of defiance

When Lion Nathan decided to make Steinlager in 1958, our challenge was to create a New Zealand beer that was so good it could be exported overseas. No one thought it was possible. But now Steinlager stands alone as New Zealand's most internationally acclaimed premium beer.

Then, no one thought they could top it by making a beer with the purest New Zealand ingredients, no additives or preservatives. But, with a single-minded approach, not be weakened by compromise, we reached for the best and we achieved it with Steinlager Pure.

Since 1986 Steinlager has been actively involved in sponsoring other New Zealanders who are just as determined when it comes to being the best, New Zealand heroes like The All Blacks and Team New Zealand and now, William Trubridge.

102 METRES OF SUPPORT


On December the 3rd New Zealander William Trubridge will be attempting to set a new world record by freediving to 102 metres on a single breath.

Leave him a message of support then, using special underwater technology, we’ll play it to him, so for the first time ever, he can hear the whole of New Zealand cheering him on as he dives.


REMIND ME ABOUT THE DIVE

10M
The average untrained person can't freedive any deeper than this.
20M
The water pressure at 20m is three times greater than the pressure at sea level.
25M
Around here, the air in William’s lungs has compressed so much that he can stop swimming and free-fall at the rate of 1m per second.
28M
The pressure at this depth could begin to crush a can full of air.
30M
At this depth the mammalian reflex kicks in. William’s heart rate drops by 50% and blood moves from his arms to his core.
45M
This is how deep an average bottle nosed dolphin dives to.
50M
At this depth William’s brain slows to a meditative state. Allowing him to continue without negative thoughts slowing him down or forcing him to swim back up to the surface.
60M
The maximum depth a little blue penguin can dive to.
65M
At this depth William will have been diving for approximately 2 minutes. The maximum most people can hold their breath for underwater.
73M
The height of Great Sphinx of Giza.
80M
If a 26-story building was underwater and William was diving down the elevator shaft, he would now have reached the bottom floor.
85M
The water pressure is now almost 7 times what it is on the surface. So great it could implode a rugby ball.
100M
William’s lungs that were the size of melons at sea level are now the size of oranges.
101M
This is how deep William’s last world record was set in 2011.
102M
At this point William is at a depth that no unassisted human has ever
been before.
71M
The height of The Beehive in Wellington.
93M
William is now as deep as the Statue of Liberty is tall.
101M
Now the hard work begins.  William is very negatively buoyant, which means he has to fight his own weight to regain the surface.
53M
At this depth William’s been underwater for 3 minutes.
48M
William’s torso is starting to have spontaneous breathing reflexes: contractions which would suck water if he opens his mouth.
30M
The first safety freediver meets William and makes a noise in his throat to get his attention, signalling that it’s not far to go now.  
18M
William feels positive buoyancy returning as his lungs expand from the reduction in pressure.
9M
At this depth William can stop swimming and float up the remaining meters to the surface.
×
M

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