Sponsorships.
Steinlager holds one of the longest standing sponsorship relationships in NZ sporting history. We are proud to back both the All Blacks and Emirates Team New Zealand as they represent the country on the world stage in true greatness.
All Blacks.
Steinlager is the All Black’s longest serving sponsor having been with the team since 1986. Between 1994 and 1998 Steinlager even secured the treasured position of having its logo emblazoned on the right breast of the coveted black jersey.
Emirates Team New Zealand.
Steinlager and Lion have had a long and proud association with New Zealand yachting that goes back over 30 years to the 1985/86 Whitbread Round the World Race.